Leveraging influencer gifting to drive a 400% increase in product sales
Our client was launching a new energy supplement and needed to ignite online sales fast. Our mission: build mass awareness, drive Amazon sales and spark a wave of positive reviews.
Client: Pro Plus
400% increase in Amazon sales during the campaign period
67 positive posts and reels with a potential reach of 1.9 million people
87% of Amazon reviews rated product 4 stars or above
Our approach
Social media content creators have a huge impact on consumer buying decisions; research shows that 68% of UK adults are likely to purchase a product after seeing a recommendation by an influencer.[1]
Building on this knowledge, Beyond developed a comprehensive gifting and sampling campaign, designed to place the energy supplement in the hands of carefully selected, high-engagement creators. Recognising the critical role of micro-influencers, we curated a list of over 100 health, wellness and lifestyle content creators who aligned with our client’s brand values.
Beyond developed and distributed branded gifts and product information, ensuring each package was visually appealing to encourage online ‘unboxing’. Influencers were invited to create video stories and posts on their Instagram channels, sharing their reactions and authentic insights into the product benefits, with direct links to purchase via Amazon.
1 Statista, Influence of repeated influencer recommendations on purchase probability among fashion and lifestyle buyers in the United Kingdom as of spring 2022. Available here. (Accessed: June 2024).
Outcomes
The campaign achieved significant reach, with posts and stories seen by a potential 1.9 million users. This heightened product visibility resulted in a 400% increase in Amazon sales during the campaign period, driven by the convenience of direct purchase links.
All the social media posts were highly favourable, which likely influenced the overwhelmingly positive feedback from consumers: 87% of Amazon reviews rated the product 4 stars or above.
