Leveraging influencer gifting to drive a 400% increase in product sales
Launching a new energy supplement into a competitive market, our client challenged us to rapidly build awareness, drive Amazon sales and generate positive customer reviews.
Client: Pro Plus
400% increase in Amazon sales during the campaign period
67 positive posts and reels with a potential reach of 1.9 million people
87% of Amazon reviews rated product 4 stars or above
Our approach
Knowing the influence that social media creators have on purchasing decisions and customer reviews, Beyond developed a comprehensive gifting and sampling campaign designed to place the energy supplement in the hands of carefully selected, high-engagement creators.
Recognising the important role of micro-influencers, we curated a targeted list of more than 100 health, wellness and lifestyle creators whose audiences aligned with our client's target consumer.
Beyond developed and distributed branded gifting packs, complete with product information, designed to encourage engaging 'unboxing' content. Creators were invited to share authentic reviews through Instagram Stories and posts, highlighting their experience of the product and its benefits, while signposting followers directly to Amazon to drive purchases and customer reviews.
1 Statista, Influence of repeated influencer recommendations on purchase probability among fashion and lifestyle buyers in the United Kingdom as of spring 2022. Available here. (Accessed: June 2024).
Outcomes
The campaign achieved significant reach, with posts and stories seen by a potential 1.9 million users. This heightened product visibility resulted in a 400% increase in Amazon sales during the campaign period, driven by the convenience of direct purchase links.
All the social media posts were highly favourable, which likely influenced the overwhelmingly positive feedback from consumers: 87% of Amazon reviews rated the product 4 stars or above.
