Our Team

A blend of strategic thinkers, creative imagineers and experienced do-ers

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Our talented team of PR and communications experts have a reputation for service quality. No wonder so many of our clients have worked with us for years and years.

Together, our team epitomise the Beyond values:
Be creative
Be collaborative
Be agile
Be empowered
Be honest

Meet our senior team

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Charlotte Couldwell

Managing Director

  • During her 25+ years in PR, Charlotte has led industry-accoladed campaigns for numerous 
high-profile brands. With a passion for creative ideas that spark change, she oversees the strategic direction of our communications programmes and provides senior counsel across our client portfolio.

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Luke Paskins

Deputy Managing Director
Medical Societies Lead

  • Over the past decade, Luke has overseen our work with a number of medical societies across a range of therapeutic areas. Luke has extensive knowledge of how these societies operate and has led on award-winning congress media relations campaigns, public affairs and advocacy work and many other strategic communications activities.

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Phoebe Deans

Head of Consumer Health

  • Phoebe leads Beyond’s consumer health team, bringing extensive experience across over-the-counter and prescription medicines, medical devices and healthcare services. She specialises in developing creative campaigns that make complex health topics accessible, build brand awareness and support commercial objectives.

    Her understanding of healthcare regulations ensures campaigns are engaging while remaining accurate and responsible.

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Catherine Major

Head of Patient Engagement

  • With more than a decade of experience in healthcare communications, Catherine leads Beyond’s patient engagement offering. Passionate about putting patient needs and lived experience at the heart of communications, Catherine develops strategic programmes that drive education and awareness, support access to information and resources, and help improve the experience of patients throughout their health journey.

    Catherine places great value on building trusted, long-term relationships with clients, working as a close strategic partner to understand their needs and deliver meaningful communications.

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Rob Sampson

Creative Consultant
Branding Lead

  • Rob is a multi-award-winning creative with over 20 years of industry experience that straddles consumer and healthcare advertising. An art director by trade, his experience spans global, European and UK clients across a wide variety of work, from branding through to fully integrated campaigns.

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Dr Nicola Davies

Senior Medical Writer

  • Nicola is a Behavioural Scientist and Senior Medical Writer with experience developing implementation playbooks, patient support programmes, and healthcare professional training materials across the healthcare and life sciences sectors. She has also developed international and industry reports and regularly reviews and synthesises emerging evidence and developments presented at major clinical congresses.

Interested in joining our team?

Find out about our current vacancies here - join us →